Arrow Transport Logistics & Quarantine Services is proud to announce its new three-year partnership with one of Australia’s most iconic AFL teams — the Collingwood Football Club.
Under this agreement, Arrow joins as an Official Partner in Australian Port Cartage, Quarantine Warehousing, and Transport Logistics Services, further strengthening its national brand presence and aligning with an organisation that shares its values of performance, teamwork, and community impact.
A Shared Commitment to Excellence and Community
The partnership goes beyond traditional sponsorship. Arrow Transport will support Collingwood’s AFL program by prominently displaying its logo on newly designed changeroom seat covers, seen during the half-time break on match days. It’s a visible symbol of collaboration between two high-performing teams — one on the road and one on the field.
Craig Kelly, CEO of Collingwood Football Club, welcomed the new partnership:
“We are excited to have Arrow Transport on board and to be working together side by side. Both of our organisations are committed to our communities and servicing our clients, supporters and Members. The Club and I look forward to working alongside Craig and the Arrow Transport team over the next three years as an Official Partner at Collingwood.”
Why Collingwood?
For Craig Webster, Managing Director of Arrow Transport, the decision to partner with Collingwood was about more than visibility:
“Arrow’s partnership with Collingwood is driven by the Club’s unwavering professionalism, its commitment to a team-first mentality while embracing individual strengths, and the sustained success this approach has delivered both on and off the field. Recognising the parallels between high-performance sport and business, Arrow sees this collaboration as an opportunity to integrate the same principles of discipline, teamwork, and community impact into our own operations, fostering long-term growth and success.”
A Partnership Built on Shared Values
This collaboration reflects a strategic alignment between two organisations known for operational excellence, resilience, and a strong team culture. It also represents Arrow’s continued investment in brand growth, national recognition, and meaningful partnerships that extend beyond the logistics sector.
Whether on the ground or on the field, both Collingwood and Arrow know what it takes to deliver.
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